Want to know how to make people know about your company like crazy? Imagine that a huge group of influential people are pushing your product to a group of people who are already interested and trust their every word. Doesn’t that sound like a dream? That’s the truth of celebrity marketing. But the real question is how to use this powerful tool to increase your brand awareness?
Do you just pay influencers to share your post, or is there more to it than that? We’ll talk about how influencer marketing can help you get twice as many people to know about your brand and why it’s one of the best methods out there in this blog. Are you ready to begin? Let’s go!
What Exactly Is Influencer Marketing?
For better clarity, we need to establish basic definitions. The concept of influencer marketing exceeds basic payment methods to compensate followers with photo opportunities. The approach requires more strategic thinking than most people realize. It’s about collaborating with people who have a built-in audience—people who trust them, who hang on to their every word. The idea is simple: pay these people (the influencers) to promote your product or service to their audience. The goal? Brand awareness.
Why does your brand require awareness, according to you? For anyone building a profitable business, success requires people to understand that you are out there. And not just any random people—the right people. And that’s where influencer marketing comes in.
Why Influencers? Why Not Just Use Ads?
Here’s the deal. If you put an ad on Facebook or Google, chances are, the people seeing it don’t know you from Adam. They might not even care about what you’re selling. In fact, they probably don’t. Cold traffic, anyone? That’s a huge disadvantage. You’ve got to convince them of your value before they even think about clicking through to your store.
Enter influencer marketing. When an influencer talks about your product, it’s called “warm traffic. “The followers show loyalty to the influencer due to their established relationship regardless of their reputation level or social media reach. The followers base their trust in the influencer because they already know and like them. Their product suggestions create the feeling of personal recommendation from a friend instead of a generic ad.
Take Lena Damen, for example. Her Instagram account has 35,000 users who respond to her content by giving it 6,000 likes per post. Sure, she’s not a Kardashian with 50 million followers, but you know what? Her audience is engaged. They actually care about what she posts.
Isn’t that the dream? An engaged audience that doesn’t just scroll past your product like it’s an annoying ad popping up on a random website? Yeah, that’s the power of influencer marketing.
Warm Traffic vs Cold Traffic: Why You Should Care
Let’s be real. Would you rather cold-call someone who has zero interest in your product? Or would you prefer to show up on a feed of someone who already believes in the influencer promoting your product? The latter, right? That’s exactly why influencer marketing works. The traffic you get isn’t random—it’s relevant. People already trust the influencer, and by association, they’re more likely to trust you.
The best part? People will respond positively to your content when you select the right influencer. It makes sense to consider this logic. When Lena Damen shares her preferred skincare item on her page, only around 35,000 users will pause and say, “Hmm, I might need to check that out”? Probably a good chunk, right? That’s your warm traffic.
Life becomes challenging when you run a Facebook ad to sell the same product because your viewers cannot identify your brand. According to our experts’ observation, this scenario makes your marketing budget face a terrible situation.
Build Long-Term Relationships With Influencers
But influencer marketing isn’t just a one-and-done deal. If you want to grow your brand in the long run, you’ve got to think about building relationships with influencers and with their followers.
Here’s where it gets juicy. By working with an influencer regularly, you start building brand recognition. Every time they post about your product, their followers see it. Over time, it starts to stick. People might not buy on the first go, but after a few posts, your brand becomes familiar. And you know what they say: familiarity breeds trust.
Wouldn’t it be cool if, over time, the influencer became synonymous with your brand? Imagine a scenario where every time someone thinks of a high-end handbag, they think of Lena promoting it every two weeks. Now that’s some powerful brand loyalty, my friend.
Big Influencers vs. Small Influencers: Which Should You Pick?
We need to address the widespread wrong belief that exists today. Numerous individuals believe social media influencers who lack 100,000 followers do not carry meaningful influence. Let’s be real that’s not true. In fact, influencers with a smaller but more engaged audience often outperform the big names. Why? Because smaller influencers tend to have more personal interactions with their followers.
You know the saying, “It’s not about the size; it’s about how you use it”? Same applies here. If you pick someone with a few thousand followers but lots of likes, comments, and DMs, that person is far more effective than someone who has millions of followers but only a few likes. Why? Because engagement matters more than just the size of the audience.
So, next time someone tells you to go after the biggest influencer on the block, ask yourself does bigger always mean better?
The Price Tag: How Much Should You Pay?
I get it. You’re probably wondering, “How much am I going to have to pay for this influencer marketing magic?” Great question. It really depends. As we mentioned, Lena with her 35k followers probably charges between $100 and $250 per post. But here’s the thing—you can’t just throw money at an influencer and expect results. You have to consider their engagement and the value they bring to your brand.
Some influencers might offer fixed payments, while others may be open to commission-based deals or even just receiving free products. But don’t be that person who offers a $3 t-shirt from a sketchy online store and hopes an influencer will promote it. That’s not how this works. Influencers maintain their professional status, which leads them to demand fair payment regarding their work. The product quality combined with its relevancy to audience demands determines the final outcome you will receive.
Influencer Marketing Is Not Just About Sales, It’s About Branding
Here’s a secret—influencer marketing is more than just about making a sale. Any successful influencer marketing program must develop relationships among the audience base. The correct execution of this approach results in long-term advantages for both users and your brand awareness. The best part? The content that influencers create stays on their profile forever (unless they delete it). So when someone stumbles upon your brand later, they still remember it because it’s there.
Think about this: Facebook ads require constant funding to stay visible, but with influencer marketing, the content lasts. Isn’t that a win-win?
Let’s Wrap It Up
So, what have we learned? Influencer marketing expands brand awareness by tapping into engaged audiences, building trust, and creating long-term relationships. Your target audience exists in certain areas, so you need to appear there naturally but maintain complete authenticity in your approach.
Before moving forward with the first influencer who pitches to you, make certain their values align with your brand voice and their audience base will find them compelling. You want an influencer who genuinely buys into your product rather than one who would post promotional material without belief. If you took over as an influencer right now, would you choose to support your own product?
So remember that correct execution of influencer marketing builds a persistent and durable brand foundation that takes more than just a short period to develop.
Ready to give it a shot with Digital Oasis? Let’s make it happen.
